Crafting the customer e-journey: The role of digital anticipation nudges in a seamless delivery experience and actual purchasing behavior online

Journal of Retailing and Consumer Services 2026

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Authors: Antonin Woimant, Nadia Steils, Isabelle Collin-Lachaud

DOI: 10.1016/j.jretconser.2026.104747

Cited by: 3

References: 105

Fields of Study & Subjects

Consumer Retail Behavior Studies Technology Adoption and User Behaviour Digital Marketing and Social Media

References 105