How AI involvement affects curiosity and content engagement in AI-generated advertisements

Journal of Retailing and Consumer Services 2026

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Authors: Songmee Kim, Erin Cho

DOI: 10.1016/j.jretconser.2026.104756

Cited by: 2

References: 35

Fields of Study & Subjects

Psychological and Educational Research Studies Ethics and Social Impacts of AI Mobile Crowdsensing and Crowdsourcing

References 35