Vlogs as retail touchpoints to influence consumer interest: A mixed-method approach combining SEM, fsQCA, and LDA topic modeling

Journal of Retailing and Consumer Services 2026

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Authors: Yijing Wei, Jisu Yi, Heejin Kim

DOI: 10.1016/j.jretconser.2026.104764

Cited by: 3

References: 62

Fields of Study & Subjects

Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification Technology Adoption and User Behaviour

References 62