Virtual or human, male or female? exploring the gender effect of virtual influencers on consumers’ purchase intentions for emerging brands

Journal of Retailing and Consumer Services 2026

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Authors: Teng Liu, Shenyuan Xue, K. Zhang, Cisheng Wu

DOI: 10.1016/j.jretconser.2026.104765

Cited by: 5

References: 60

Fields of Study & Subjects

Digital Marketing and Social Media Gender Feminism and Media AI in Service Interactions

References 60