Face meets machine: How price promotions shape consumer preference for virtual assistants (VAs) vs. human in luxury retail

Journal of Retailing and Consumer Services 2026

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Authors: Xiaoping Zhang, Linlin Su

DOI: 10.1016/j.jretconser.2026.104767

Cited by: 2

References: 71

Fields of Study & Subjects

AI in Service Interactions Sharing Economy and Platforms Consumer Behavior in Brand Consumption and Identification

References 71