Falsity images also have real benefits? The impact of AI-generated advertisements' visual styles and reach methods on consumer consultation intentions

Journal of Retailing and Consumer Services 2026

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Authors: Meilian Qin, Kan Jiang, Xiaoning Bao
DOI: 10.1016/j.jretconser.2026.104772
Cited by: 3
References: 57

Fields of Study & Subjects

AI in Service Interactions Behavioral Health and Interventions Consumer Behavior in Brand Consumption and Identification

Publication details

Journal / source
Journal of Retailing and Consumer Services
Publisher
Elsevier BV
Volume
91
Pages
104772–104772
Publication date
17 February 2026
Language
EN