The voice or the script? Unlocking AI agent persuasion through modality and mental imagery

Journal of Retailing and Consumer Services 2026 Open access

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Authors: Mai Nguyen, Mojita Barari, Yunen Zhang
DOI: 10.1016/j.jretconser.2026.104775
Cited by: 1
References: 45

Fields of Study & Subjects

AI in Service Interactions Social Robot Interaction and HRI Virtual Reality Applications and Impacts

Publication details

Journal / source
Journal of Retailing and Consumer Services
Publisher
Elsevier BV
Volume
92
Pages
104775–104775
Publication date
19 February 2026
Language
EN