Neuroadaptive retailing: Integrating multisensory biometrics and predictive emotion modelling to decode consumer immersion in hybrid shopping environments

Journal of Retailing and Consumer Services 2026

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Authors: Xiaolong Qiao, Laibin Wang, Muhammad Zain
DOI: 10.1016/j.jretconser.2026.104776
Cited by: 3
References: 32

Fields of Study & Subjects

Emotion and Mood Recognition Consumer Retail Behavior Studies Face Recognition and Perception

Publication details

Journal / source
Journal of Retailing and Consumer Services
Publisher
Elsevier BV
Volume
92
Pages
104776–104776
Publication date
24 February 2026
Language
EN