Service over self: A dyadic perspective on customer stewardship control in frontline service encounters

Journal of Retailing and Consumer Services 2026

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Authors: Rashid Mushtaq, Baljeet Singh, Bharadhwaj Sivakumaran
DOI: 10.1016/j.jretconser.2026.104777
Cited by: 2
References: 40

Fields of Study & Subjects

Customer Service Quality and Loyalty Service and Product Innovation Customer churn and segmentation

Publication details

Journal / source
Journal of Retailing and Consumer Services
Publisher
Elsevier BV
Volume
92
Pages
104777–104777
Publication date
20 February 2026
Language
EN