The tyranny of choice: Unpacking the dual nature of channel decision autonomy in shaping consumer stickiness and costly switching in omnichannel retail

Journal of Retailing and Consumer Services 2026

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Authors: Wenqi Wang, Haiyan Hua, Luanyi Zeng, Hong Wang

DOI: 10.1016/j.jretconser.2026.104778

Cited by: 0

References: 76

Fields of Study & Subjects

Consumer Retail Behavior Studies Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence

References 76