Predicting the unpredictable: How behavioral predictability displays enhance service quality perceptions through cognitive ease

Journal of Retailing and Consumer Services 2026

View at publisher

Authors: Liandong Zhang, Linjian Zhang, Yiqiu Zeng, Xiaoxiao Niu

DOI: 10.1016/j.jretconser.2026.104786

Cited by: 2

References: 66

Fields of Study & Subjects

Customer Service Quality and Loyalty Behavioral Health and Interventions Service and Product Innovation

References 66