The relational power of friendly AI shopping assistants: A serial mediation model of sense of care, reliance, and stickiness intention

Journal of Retailing and Consumer Services 2026

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Authors: Woojin Choi

DOI: 10.1016/j.jretconser.2026.104795

Cited by: 4

References: 64

Fields of Study & Subjects

AI in Service Interactions Social Robot Interaction and HRI Digital Economy and Work Transformation

References 64