Influence of technological integration and design aesthetics on consumer engagement in digital marketing campaigns

Journal of Retailing and Consumer Services 2026

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Authors: Wang Lin, Jiaxin Luo

DOI: 10.1016/j.jretconser.2026.104819

Cited by: 1

References: 27

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies Innovative Human-Technology Interaction

References 27