AI vs. human models in fashion brand advertising: A schema theoretical perspective on consumer responses

Journal of Retailing and Consumer Services 2026

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Authors: Sanghee Kim

DOI: 10.1016/j.jretconser.2026.104820

Cited by: 2

References: 25

Fields of Study & Subjects

AI in Service Interactions Evolutionary Psychology and Human Behavior Psychology of Moral and Emotional Judgment

References 25