“Heart it or cart it”: The mere placement effect and its impact on purchase likelihood

Journal of Retailing and Consumer Services 2026

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Authors: Sukriti Sekhri, Sanjeev Tripathi

DOI: 10.1016/j.jretconser.2026.104821

Cited by: 1

References: 29

Fields of Study & Subjects

Consumer Retail Behavior Studies Technology Adoption and User Behaviour Consumer Behavior in Brand Consumption and Identification

References 29