From technological signal to behavioral response: Unraveling the influence of blockchain traceability labels in fresh e-commerce

Journal of Retailing and Consumer Services 2026

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Authors: Yi Mei, Nianqi Deng

DOI: 10.1016/j.jretconser.2026.104826

Cited by: 4

References: 65

Fields of Study & Subjects

Technology Adoption and User Behaviour Food Supply Chain Traceability User Authentication and Security Systems

References 65