Does consistency matter? The role of signal congruence in driving purchase on peer-to-peer platform

Journal of Retailing and Consumer Services 2026

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Authors: Yanan Shi

DOI: 10.1016/j.jretconser.2026.104831

Cited by: 1

References: 42

Fields of Study & Subjects

Sharing Economy and Platforms Consumer Market Behavior and Pricing Open Source Software Innovations

References 42