The effort heuristic in the generative age: Why consumers aesthetically appreciate AI art but refuse to pay

Journal of Retailing and Consumer Services 2026

View at publisher

Authors: Hai-hua Hu, Yijia Xu, Jiarui Hong, Sitong Chen, Xinyang Hou, Jiayu Su, Jingjing Tao

DOI: 10.1016/j.jretconser.2026.104843

Cited by: 1

References: 40

Fields of Study & Subjects

Ethics and Social Impacts of AI Aesthetic Perception and Analysis Innovation Sustainability Human-Machine Systems

References 40