When “nonsense” makes sense: Effects of non-informational speech by virtual streamers in livestream commerce

Journal of Retailing and Consumer Services 2026

View at publisher

Authors: Jiale Huo, Runnan Wang, Qiang Yang

DOI: 10.1016/j.jretconser.2026.104848

Cited by: 1

References: 44

Fields of Study & Subjects

AI in Service Interactions Team Dynamics and Performance Digital Marketing and Social Media

References 44