When health warnings backfire: The inverse effect on fast food consumption under different framings

Journal of Retailing and Consumer Services 2026

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Authors: Xiyu Chen, Xi Yang, Xiaoxuan Wang, Yi Jiang, Xintao Yu

DOI: 10.1016/j.jretconser.2026.104859

Cited by: 1

References: 44

Fields of Study & Subjects

Behavioral Health and Interventions Decision-Making and Behavioral Economics Consumer Attitudes and Food Labeling

References 44