Optimizing sustainable packaging: How shared responsibility, consumer effectiveness, and message framing drive consumer engagement

Journal of Retailing and Consumer Services 2026

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Authors: Celie Ahn, Ho Jung Choo, Habin Kim
DOI: 10.1016/j.jretconser.2026.104884
Cited by: 1
References: 30

Fields of Study & Subjects

Environmental Sustainability in Business Consumer Packaging Perceptions and Trends Green IT and Sustainability

Publication details

Journal / source
Journal of Retailing and Consumer Services
Publisher
Elsevier BV
Volume
93
Pages
104884–104884
Publication date
21 May 2026
Language
EN