Visual and verbal fit-diagnostic contextual cues and review helpfulness in online apparel reviews

Journal of Retailing and Consumer Services 2026

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Authors: Hyunmi Baek, Chaeeun Ko, Saerom Lee
DOI: 10.1016/j.jretconser.2026.104887
Cited by: 4
References: 57

Fields of Study & Subjects

Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification Wine Industry and Tourism

Publication details

Journal / source
Journal of Retailing and Consumer Services
Publisher
Elsevier BV
Volume
93
Pages
104887–104887
Publication date
27 May 2026
Language
EN