Enablers and inhibitors of word-of-mouth in ridesharing apps: a dual perspective on user involvement

Journal of Retailing and Consumer Services 2026

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Authors: Jungkun Park, Christine Ye, Yuhsuan Chen

DOI: 10.1016/j.jretconser.2026.104896

Cited by: 1

References: 117

Fields of Study & Subjects

Transportation and Mobility Innovations Sharing Economy and Platforms Digital Marketing and Social Media

References 117