Smart retail services and consumer loyalty: The role of artificial intelligence and big data in market competitiveness

Journal of Retailing and Consumer Services 2026

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Authors: Rong Xu, Yungo Deng

DOI: 10.1016/j.jretconser.2026.104897

Cited by: 1

References: 24

Fields of Study & Subjects

AI in Service Interactions Consumer Retail Behavior Studies Big Data and Business Intelligence

References 24