Nudging online shoppers: Impact of AI-driven retargeting messages and timing on customer behavior

Journal of Retailing and Consumer Services 2026

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Authors: Tanu Jain, Ishani Patharia Chopra

DOI: 10.1016/j.jretconser.2026.104901

Cited by: 1

References: 60

Fields of Study & Subjects

AI in Service Interactions Digital Marketing and Social Media Consumer Retail Behavior Studies

References 60