The invisible power of technologies in luxury and role of consumers’ individual differences: The Paradox of Technological Sophistication

Journal of Retailing and Consumer Services 2026

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Authors: Andrea Sestino, Pedro Mir Bernal, Teresa Sádaba, Simone Guercini

DOI: 10.1016/j.jretconser.2026.104930

Cited by: 1

References: 29

Fields of Study & Subjects

Consumer Retail Behavior Studies Technology Adoption and User Behaviour Consumer Behavior in Brand Consumption and Identification

References 29