Navigating trust and the personalization-privacy paradox in AI-driven e-commerce: A consumer pathway framework

Journal of Retailing and Consumer Services 2026

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Authors: Chi B. Vu, Wilson Ozuem, Michelle Willis, James Katz

DOI: 10.1016/j.jretconser.2026.104938

Cited by: 1

References: 69

Fields of Study & Subjects

Ethics and Social Impacts of AI Privacy Security and Data Protection AI in Service Interactions

References 69