When high-autonomy generative AI undermines “This is mine”: Psychological ownership in consumer co-creation

Journal of Retailing and Consumer Services 2026

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Authors: Yixuan Wu, Ziwei Guo, Minghao Li
DOI: 10.1016/j.jretconser.2026.104951
Cited by: 1
References: 40

Fields of Study & Subjects

AI in Service Interactions Service and Product Innovation Ethics and Social Impacts of AI

Publication details

Journal / source
Journal of Retailing and Consumer Services
Publisher
Elsevier BV
Volume
93
Pages
104951–104951
Publication date
27 June 2026
Language
EN