Helpful or hollow? fit-to-feel alignment in proactive AI travel communication

Journal of Retailing and Consumer Services 2026

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Authors: Mi Zhou, Timothy Jeonglyeol Lee

DOI: 10.1016/j.jretconser.2026.104999

Cited by: 1

References: 50

Fields of Study & Subjects

Innovative Human-Technology Interaction AI in Service Interactions Persona Design and Applications

References 50