How Australia's social media minimum age law may reshape research recruitment for adolescents under 16
Abstract
Social media is a popular recruitment tool for adolescent research as it can enable rapid, low-cost, and targeted enrolment. Australia's Online Safety Amendment Bill, which introduced a mandatory minimum age of 16 from December 2025, is likely to disrupt some researchers' ability to recruit adolescents aged 13-15 who are commonly accessed through these platforms. This viewpoint examines the implications of the legislation for recruitment feasibility, sample representativeness, and research equity in Australia, with flow-on effects for international studies. We identify three areas of impact: shifts in sample composition due to reduced reach; increased reliance on gatekeeper-mediated recruitment, with potential risks to participation privacy, and sample diversity; and greater operational complexity, longer timelines, and higher costs. We highlight opportunities to strengthen youth-centred research infrastructure, including establishing a national youth research registry, supporting multi-modal recruitment through expanded funding and timelines, and advancing ethical, developmentally appropriate consent pathways that minimise gatekeeping.
Fields of Study & Subjects
Ethics in Clinical Research
Social Media in Health Education
Children's Rights and Participation
Publication details
- Journal / source
- The Lancet Regional Health - Western Pacific
- Volume
- 68
- Pages
- 101822–101822
- Publication date
- 1 March 2026
- Language
- EN