The value of product-specific first-meet coupons: Enhancing customer acquisitions and sales through causal forest

Omega 2026

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Authors: Cheng Fang, Yong-Wu Zhou, Xiaojing Feng, Kedi Wang

DOI: 10.1016/j.omega.2026.103528

Cited by: 1

References: 56

Fields of Study & Subjects

Consumer Market Behavior and Pricing Customer churn and segmentation Digital Marketing and Social Media

References 56