Regulate or tolerate? Managing off-platform sponsorship in creator economy

Omega 2026

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Authors: Zaichen Luo, Shaofu Du, Yuan Chen

DOI: 10.1016/j.omega.2026.103553

Cited by: 0

References: 43

Fields of Study & Subjects

Digital Platforms and Economics Digital Marketing and Social Media Supply Chain and Inventory Management

References 43