Neuro marketing perspective on online purchase decision making for decoding the digital consumer

Research in Economics 2026

View at publisher

Authors: Namita Chawla, Nilesh Anute, Kunal Patil, Amol Ranadive, Ganesh Pandit Pathak, Mahesh Uday Mangaonkar

DOI: 10.1016/j.rie.2026.101111

Cited by: 1

References: 11

Fields of Study & Subjects

Digital Media and Visual Art Consumer Retail Behavior Studies Organizational and Employee Performance

References 11