Effects of perceived fit and brand trust on acceptance of new energy vehicles across brand extension distances

Research in Transportation Business & Management 2026

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Authors: Wenbo Li, Fan Zhang, Xiu Cheng, Xiao Zheng, Shanshan Li

DOI: 10.1016/j.rtbm.2025.101594

Cited by: 0

References: 36

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Environmental Sustainability in Business Behavioral Health and Interventions

References 36