Designing omnichannel retail for engagement: The mediating role of customer inspiration

Strategic Business Research 2026

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Authors: Dang Van My, Nga Duong Quynh, Tuyen Le Trong, Nam Phong Nguyen, Gérard Cliquet
DOI: 10.1016/j.sbr.2025.100044
Cited by: 1
References: 15

Fields of Study & Subjects

Consumer Retail Behavior Studies Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty

Publication details

Journal / source
Strategic Business Research
Publisher
Elsevier BV
Volume
2
Issue
1
Pages
100044–100044
Publication date
1 January 2026
Language
EN