The alchemy of loyalty: How brand concept and product design forge lasting repurchase intentions in homogenous markets

Strategic Business Research 2026

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Authors: Hang Yuan, Bishan Wang

DOI: 10.1016/j.sbr.2025.100047

Cited by: 2

References: 29

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Consumer Retail Behavior Studies

References 29