Scroll, follow, trust: Parasocial dynamics in the diffusion of management fashions

Strategic Business Research 2026

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Authors: Dag Øivind Madsen, Kåre Slåtten

DOI: 10.1016/j.sbr.2026.100049

Cited by: 3

References: 33

Fields of Study & Subjects

Management and Organizational Studies Humor Studies and Applications Public Relations and Crisis Communication

References 33