The role of destination brand equity in tourists' travel motivation: Evidence from Edirne, Türkiye

Strategic Business Research 2026

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Authors: Nilay Puyraz, Ümit Şengel

DOI: 10.1016/j.sbr.2026.100064

Cited by: 0

References: 29

Fields of Study & Subjects

Diverse Aspects of Tourism Research Culinary Culture and Tourism Consumer Behavior in Brand Consumption and Identification

References 29