Understanding the role of consumer interaction with brand and influencer endorsement in reinforcing brand perception and purchase intention in fashion industry

Strategic Business Research 2026

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Authors: Hashim Zameer, Aatezaz Ahsan, Haris Bin Khalid

DOI: 10.1016/j.sbr.2026.100074

Cited by: 3

References: 55

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Consumer Market Behavior and Pricing Digital Marketing and Social Media

References 55