Why some ads stick and others Sting: The interactive effects of memory, moods and consumer involvement

Strategic Business Research 2026

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Authors: Sania Usmani

DOI: 10.1016/j.sbr.2026.100078

Cited by: 0

References: 32

Fields of Study & Subjects

Humor Studies and Applications Marketing and Advertising Strategies Consumer Behavior and Marketing Influence

References 32