From experience to meaning: Phenomenological insights into virtual influencer perceptions

Strategic Business Research 2026

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Authors: Ekrem Bahçekapılı, Fatih Demir, Şevval ERDEM

DOI: 10.1016/j.sbr.2026.100081

Cited by: 0

References: 38

Fields of Study & Subjects

Digital Marketing and Social Media AI in Service Interactions Consumer Behavior in Brand Consumption and Identification

References 38