Mapping the landscape of customer engagement, social media and technology: A bibliometric study

Strategic Business Research 2026

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Authors: Niraj Singh, Mehak Chhabra, Tanmoy De, Vimal Kumar, Shikha Gupta, Sumanjeet Singh

DOI: 10.1016/j.sbr.2026.100129

Cited by: 1

References: 59

Fields of Study & Subjects

Digital Marketing and Social Media Knowledge Management and Sharing Technology Adoption and User Behaviour

References 59