Reconciling information processing requirements and capabilities: an empirical study of AI adoption and marketing performance

Strategic Business Research 2026

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Authors: Youssef Shaban, Hisham Soliman, Victor Manuel Melgoza García, Primitiva Pascual Fernández
DOI: 10.1016/j.sbr.2026.100132
Cited by: 4
References: 81

Fields of Study & Subjects

AI in Service Interactions Big Data and Business Intelligence Technology Adoption and User Behaviour

Publication details

Journal / source
Strategic Business Research
Publisher
Elsevier BV
Volume
2
Issue
1
Pages
100132–100132
Publication date
29 March 2026
Language
EN