Understanding masstige loyalty through brand personality using S–O–R model

Strategic Business Research 2026

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Authors: Muhammad Abdul Rauf Shah, Aamir Zubair Shah

DOI: 10.1016/j.sbr.2026.100145

Cited by: 1

References: 63

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Customer churn and segmentation

References 63