Linking value congruence and employee empowerment to employer brand attractiveness: Moderating effects of employer brand clarity and social identity consciousness

Strategic Business Research 2026

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Authors: Ata Harandi, Payvand Mirzaeian Khamseh, Shib Sankar Sana

DOI: 10.1016/j.sbr.2026.100177

Cited by: 1

References: 77

Fields of Study & Subjects

Employer Branding and e-HRM Job Satisfaction and Organizational Behavior Consumer Behavior in Brand Consumption and Identification

References 77