Smart retail and consumer experience: Bibliometric review and future research avenues through the theory–context– characteristics- methods lens

Strategic Business Research 2026

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Authors: H.A. Dimuthu Maduranga Arachchi, GD Samarasinghe, Ananda Wickramasinghe

DOI: 10.1016/j.sbr.2026.100209

Cited by: 1

References: 142

Fields of Study & Subjects

Consumer Retail Behavior Studies Digital Marketing and Social Media AI in Service Interactions

References 142