Examining demographic and psychographic factors in AI perception

Analysing Artificial intelligence (AI) in the context of demographic characteristics is significant and unique topic because it highlights how different human backgrounds influence the adoption and interaction with AI. The study examines the complex relationship between demographic factors and their influence on the perception of AI. A multidisciplinary approach is taken to analyse gender, age, marital status, number of children, standard of living, educational attainment, occupation, type of settlement, field of interest, and personality traits. In this study, we aimed to examine factors shaping individuals' attitudes toward AI across demographic and psychographic dimensions. Additionally, we identified homogeneous clusters based on attitude metrics and described their key characteristics. Regarding the methodology, we conducted an online questionnaire survey in Hungary in 2023. The evidence gathered emphasises the importance of considering demographic diversity in the development of AI and its application strategies in order to bridge the gap between the technology and its social integration. This research contributes to a more nuanced understanding of the socio-technical dynamics shaping the future of AI and provides a foundation for more inclusive and responsive AI systems.