The antecedents and consequences of perceived warmth and competence in the influencer context: human vs. virtual

Technology in Society 2026

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Authors: Hsiao-Han Lu, Ching-Fu Chen

DOI: 10.1016/j.techsoc.2026.103275

Cited by: 2

References: 85

Fields of Study & Subjects

Digital Marketing and Social Media Technology Adoption and User Behaviour Media Influence and Health

References 85