A comparative analysis of virtual and human influencers in sensory endorsements: A Schema Congruity and Cue Diagnosticity Theory perspective

Technology in Society 2026

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Authors: Yousra Bakr, Hakim Meshreki, Mennatallah Elkashif
DOI: 10.1016/j.techsoc.2026.103357
Cited by: 3
References: 72

Fields of Study & Subjects

Virtual Reality Applications and Impacts Cultural Differences and Values Social Power and Status Dynamics

Publication details

Journal / source
Technology in Society
Publisher
Elsevier BV
Volume
87
Pages
103357–103357
Publication date
16 April 2026
Language
EN