Artificial intelligence affordances, consumer value perceptions, and corporate brand value

Technology in Society 2026

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Authors: Di Zhu, Xiaodong Qiu, Chenzhi Zhu

DOI: 10.1016/j.techsoc.2026.103368

Cited by: 1

References: 92

Fields of Study & Subjects

AI in Service Interactions Customer churn and segmentation Impact of AI and Big Data on Business and Society

References 92